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Writer's picturePenny Colman

“We Can Do It” and “Rosie the Riveter”

If you watched my segment on the Travel Channel’s “Mysteries at the Museum” (1/2017), here is more information about my position on the issue of the model for the “We Can Do It”. (The poster was renamed “Rosie the Riveter” in the 1970s by the National Archives, as a marketing strategy.)  In the Spring of 2016, Peter Hegarty, a reporter for The Mercury News, San Jose, CA, requested an interview with me via email about the Naomi Parker Farley story.  We set a time to talk by phone.  In the interim, I discussed the issue of the quest to claim credit as the model for the “We Can Do It” poster with my 12-year-old granddaughter, whose perspective ended up in the article.  Here’s a link to the article, “Who was the inspiration for ‘Rosie the Riveter’ Poster” that appeared online on April 15, 2016. http://www.mercurynews.com/2016/04/05/who-was-inspiration-for-rosie-the-riveter-poster-2/   If you would like additional information about the emergence of the phrase “Rosie the Riveter”, the “We Can Do It” and the Norman Rockwell “Rosie” poster, there are several posts and comments on my blog.  Also in my book Rosie the Riveter: Women Working on the Home Front in World War II, including in the Acknowledgments, p.116.

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